Technical Product Management

How to Use Recurrent Neural Networks to Predict Fast Food Demand at Gas Stations

Insights from predicting fast food demand with RNNs for better gas station process management.

Leo Leon
3 min readJun 14, 2024

I need to predict the demand for fast food in one of my client’s gas station shops. The goal is to enhance inventory management and customer satisfaction (i.e., reducing waiting time). To develop a solution for this challenge, I will try recurrent neural networks (RNNs) with my team. This article outlines our step-by-step plan.

1. Gather and Clean Data

Collect historical data on fast food sales, including date, time, sales volume, weather conditions, and traffic patterns at the pumps. Ensure the data is clean by removing duplicates and correcting any errors. Accurate data will be the foundation for reliable predictions.

2. Prepare and Normalize Data

Organize the data into a format suitable for analysis, where each data point includes features like time of day and weather, along with the actual sales volume. Normalize the data to a consistent range (e.g., 0 to 1) to facilitate processing by the RNN.

3. Design the RNN Model

Choose an appropriate RNN model type. I am leaning towards an architecture based on a Long Short-Term Memory (LSTM) network, known for its effectiveness with time series data. We must define the model’s parameters, including the number of layers, neurons per layer, and activation functions. These decisions will impact the model’s ability to learn and generalize from the data.

4. Split Data and Train the Model

Divide our dataset into training and testing sets. The training set will teach the RNN, while the testing one will evaluate its performance. Feed the training data into the RNN, allowing it to learn patterns and adjust its internal parameters to improve prediction accuracy.

5. Validate and Adjust the Model

After training, test the RNN on the testing data to assess its predictive accuracy. Evaluate the model’s performance and adjust parameters if necessary. This iterative process should ensure the model remains robust and reliable.

6. Input New Data and Make Predictions

Once trained, input new data points (such as today’s date, time, and weather conditions) into the RNN. The model will predict fast food sales based on the learned patterns, enabling proactive management.

7. Monitor Performance and Update the Model

Regularly compare the RNN’s predictions with actual sales to monitor performance. Periodically retrain the model with new data to maintain accuracy as conditions and sales patterns evolve. Continuous improvement will be critical to long-term success.

Conclusion

Implementing an RNN to predict fast food demand at gas station shops involves:

  • collecting and preparing data,
  • designing and training the model,
  • continuously monitoring and updating it.

This approach should help my client to:

  • optimize inventory levels,
  • reduce waste,
  • improve customer satisfaction.

How have you used machine learning models to predict demand in your industry? Share your experiences in the comments below. We can all benefit from your input.

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Leo Leon
Leo Leon

Written by Leo Leon

Technical Product Manager | Follow for Biteable Insights

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