Scrumban Product Management

How to Manage Uncertainty

Tips from “The Black Swan”: Be prepared, maximize positive opportunities, and adopt strategic risk management.

Leo Leon
2 min readJun 1, 2024

While unpredictability can be daunting, it also presents unique opportunities. Embracing uncertainty, maximizing positive opportunities, and adopting strategic risk management can help you navigate the chaos and come out ahead. Here’s how you can apply these principles to your product management approach.

1. Accept Uncertainty

Unpredictable events, or Black Swans, are inevitable. Instead of trying to predict them, focus on preparing for various outcomes. This mindset shift allows you to handle unexpected challenges more effectively and remain adaptable in dynamic environments.

2. Seize Opportunities

Maximize your chances of encountering beneficial Black Swans by being proactive and sociable. Attend industry events, network with peers, and stay open to unexpected opportunities. This approach increases your exposure to potential positive surprises and fosters innovation within your team.

3. Balance Risk and Safety

Adopt the Barbell Strategy by allocating most of your resources to safe “investments” while dedicating a small portion to high-risk, high-reward ventures. This strategy minimizes potential losses while allowing for significant gains from unexpected positive events. It ensures you remain resilient in uncertainty and ready to capitalize on opportunities.

What strategies do you use to manage uncertainty in your product management role? Share your experiences in the comments and boost your professional visibility.

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Leo Leon
Leo Leon

Written by Leo Leon

Technical Product Manager | Follow for Biteable Insights

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